Pure Incense is one of the few companies in the world that produces hand-rolled incense, made according to ancient recipes. The website needed to reflect this authentic, handmade quality: warm, clear and with a sense of care. I kept the design simple, using soft tones and a classic serif font that complements the existing logo. The shop makes it easy to explore the full range of pure incense blends. Built in WordPress using the Flatsome theme.