Invi is a Dutch brand that developed an innovative self-defense bracelet, designed to help women feel safer wherever they go. The bracelet releases a strong, unpleasant scent when activated, to deter aggressors and alert people nearby. The webshop was built as a single-product store, with space to showcase different colours and materials. The design strikes a balance between soft, friendly styling and a modern, confident look that matches the brand’s mission. Built in WordPress using the Flatsome theme.