For Steppies I created the full visual identity and webshop, including logo design, branding and a tailored filter system. The goal was to build a store that felt soft and welcoming, almost like stepping into a cosy living room, while it still feels as a professional e-commerce webshop. I used gentle colours and warm tones to reflect the care and softness of the product, but kept a clear focus on usability and conversion. Build in WordPress, using WooCommerce and the Flatsome Theme.