Jim brings people into deeper connection with ecosystems through food. He does this by offering workshops, lectures and shared experiences around fermentation, community cooking and farm-to-table dinners. The identity had to reflect that earthy, rooted spirit. In the logo, the microbe takes centre stage grounded in the soil. For the site, I focused on clarity and flow: what Jim offers is easy to find, while the tone stays light and playful, just like Jim himself. Built in WordPress using the Flatsome theme.